Once a week, for the next 10 weeks, AdMfg will be talking about why Social Media is important for businesses to have. We will talk about subjects including increased brand recognition, decreased marketing costs and even better search engine rankings. Today we will start off with increased brand recognition.
Well what exactly is brand recognition?
To start off we should probably talk about what brand recognition (brand awareness) is. According to thelawdictionary.org, brand recognition is:
“The extent in which the general public (or an organization’s target market) is able to identify a brand by its attributes”.
Or for those like me that like it as simple as possible, brand recognition is a person’s awareness that a brand exists. For example, everyone knows the Target brand. The big red bullseye? If you haven’t seen it and want to see the cutest possible way to get a visual of this brand, I’d suggest googling Bullseye (Target’s Bull Terrier who is the official mascot of the Target Corporation. Too cute). I’m sure there are hundreds of brands that you can think of at the top of your head. Do you think your brand is one of those hundreds that people can imagine?
So what can social media do to help your brand recognition?
People all over the world have some sort of social media account whether it is an account with Facebook, LinkedIn, Twitter or (for all of you restaurant owners or goers out there) even Yelp. People will see your page and realize they recognize it from around town, TV commercials or maybe a print ad in your local paper. If you want people to see your brand and continue to be a loyal customer, or better yet, convert from a competitor’s brand to yours, you’ll need to have a strong presence in the social media world. Having an account, or multiple on different social media networks, is crucial in today’s society. It’s a new, modern way to show the client your brand, the content you have, and the voice you wish to have with your client.
So get out there and start your social media pages. Every time there is an opportunity for you to show your brand, you should JUMP AT IT! Get people to recognize your business and who you are. AdMfg, Inc. is here for you and your social media needs! If you need help setting up a page or would like someone to manage your pages for you, feel free to get in contact with us!
Tune in next week to learn how social media improves your brand’s loyalty!